If you’re anything like me, you’re constantly looking for better audience-building tools for your clients, and ChatGPT must be offering interesting ways to do this right? And don’t say creating buyer personas!
Anyway, here are some ways to use ChatGPT to build audiences online.
Building Intent-Based & Interest-Based Audiences
Use in Google Ads under Audience > Custom Segments > People who searched for these terms on Google.
prompt examples:
- Give me 15 keyword themes to use for custom segments in Google Ads for [audience persona or product]
- What are 20 high-intent search queries someone might use before buying [product/service]?
- List 15 search terms a potential customer for [audience persona] might use when researching [problem or solution].
- Give me keyword categories related to [product] for custom intent audience building in Google Ads.
- What are 10 questions people ask on Google when trying to decide whether to buy [product/service]?
Creating Retargeting Audiences in GA4
Use in Google Ads via GA4 > Audiences > Share to Google Ads
prompt examples:
- Help me create GA4 audience conditions to target users who visited product pages but didn’t purchase
- Help me create GA4 audience conditions to target users who added a product to cart but didn’t check out.
- Write GA4 audience logic to re-engage users who visited my site more than once in the past 7 days but didn’t convert.
- Create GA4 conditions for users who spent more than 2 minutes on site and viewed at least 2 product pages but didn’t make a purchase.
- Give me GA4 audience rules to include users who started checkout but didn’t reach the purchase confirmation page.
- Build a GA4 audience for users who watched a video on my site but didn’t click a CTA or purchase.
- Write GA4 audience logic for users who clicked on a pricing page but didn’t fill out a lead form or buy.
- Create GA4 conditions for users who visited a category page (e.g. /collections/boots) but didn’t view any product details or convert.
- Help me define a GA4 audience for users who viewed my landing page from Google Ads but bounced within 30 seconds.
- Give me GA4 conditions for users who completed a lead form but didn’t book a call or complete onboarding.
- Build GA4 logic to create an audience of users who engaged with site content (blog, quiz, video) but didn’t view any product pages.
Building YouTube Audience Segments
Helps you guide Performance Max or Lookalike strategy via Customer Match or GA4 data.
prompt examples:
- List 10 YouTube channels or video categories watched by people interested in [niche].
- What YouTube topics, keywords, and creators are popular with people who are interested in [niche]?
- List 10 YouTube video titles or themes that someone in the market for [product/service] would likely watch.
- Who are the top YouTubers or influencers in the [industry or niche] space that my target audience watches?
- What types of YouTube videos are people watching when they’re deciding to buy [product type or category]?
- Give me 10 specific YouTube search terms or video types someone would use when researching [problem your product solves].
Predict Audience Expansion Logic
Helps you guide Performance Max or Lookalike strategy via Customer Match or GA4 data.
prompt examples:
- What are lookalike audience characteristics of people who buy [product/service]
- Describe the lifestyle, habits, and interests of people who are most likely to buy [product/service]
- What other products, services, or brands do buyers of [your product] typically engage with or follow?
- What online behavior patterns or content types indicate someone is likely to purchase [product/service] soon?
- What job titles, life stages, or demographics are commonly associated with buyers of [product]?
- What shared traits or behaviors can be used to create a predictive audience of future buyers for [product]?
renee holden marketing 