If you’re anything like me, you’re constantly looking for better audience-building tools for your clients, and ChatGPT must be offering interesting ways to do this right? And don’t say creating buyer personas! Anyway, here are some ways to use ChatGPT to build audiences online. Building Intent-Based & Interest-Based Audiences Use in Google Ads under AudienceContinue reading “Use ChatGPT for PPC – prompts”
Tag Archives: PPC
Benefits of PPC for Plastic Surgerions & Med Spas
Most marketers will tell you that digital advertising for elective procedures is tricky, as Google’s policy issues often make it difficult to convey results. This leads marketers and clients to take shortcuts to avoid the pain of navigating the turbulent standards of the Internet, but is it ultimately worth it for the client? Promote yourContinue reading “Benefits of PPC for Plastic Surgerions & Med Spas”
Guide: Value Based Bidding
What are the Benefits of Value-Based Bidding in PPC? Overview Value-Based Bidding (VBB) is an advanced strategy designed to optimize your campaigns based on conversion value rather than just conversions. The two primary VBB strategies available are: There are many benefits of VBB for a variety of account types… 1. Optimizes for Revenue, Not JustContinue reading “Guide: Value Based Bidding”
renee holden marketing 