1. High-Intent Browsers (No Conversion)
Definition:
Visitors who viewed 3+ pages and spent over 2 minutes but didn’t start a form.
Use Case:
Show testimonials, trust-building messaging, or free consultation offers.
2. Practice Area Explorers
Definition:
Segment by URL or page title: users who visited specific practice area pages (e.g., /car-accident, /divorce-lawyer).
Use Case: Serve ads focused on that exact service, with success stories or FAQs.
3. Mobile Visitors, No Call
Definition: Mobile users who viewed the contact page but didn’t click a call button.
Use Case: Use click-to-call ads during business hours or offer a free callback CTA.
4. Repeat Visitors Over 7 Days
Definition: Users who returned 2–3 times in 7+ days without converting.
Use Case: These users are in research mode—use urgency (“free case review ends soon”) or competitive differentiators
5. Scroll Depth Engagement + Exit
Definition: Users who scrolled >75% on key service pages but exited before contacting.
Use Case: Target with video ads explaining “what to expect in your first consultation.”
6. Location-Specific Intent
Definition:
Visitors from high-conversion zip codes or affluent neighborhoods.
Use Case:
Run ads featuring local case wins or specific attorneys serving their area.
7. Legal Blog Readers
Definition:
Users who read 2+ blog posts or spent 90+ seconds on one.
Use Case:
Warm up with educational content ads (e.g., “Know Your Rights After a Workplace Injury”).
8. Page Path Funnel Drop-Off
Definition:
Users who went from homepage → service page → contact but didn’t submit.
Use Case:
“Still have questions?” ads with live chat or video intro from the attorney.
9. First-Time vs. Repeat Legal Need
Definition:
Custom segment by returning users who visited a new legal category.
Use Case:
Upsell or re-engage former clients who may have a new legal need.
10. Device Switchers
Definition:
Users who started on mobile but returned on desktop (or vice versa).
Use Case:
Remarket with multi-device continuity offers (e.g., “Complete your case review from any device”).
renee holden marketing 