1. High-Intent Browsers (No Conversion) Definition: Visitors who viewed 3+ pages and spent over 2 minutes but didn’t start a form. Use Case: Show testimonials, trust-building messaging, or free consultation offers. 2. Practice Area Explorers Definition: Segment by URL or page title: users who visited specific practice area pages (e.g., /car-accident, /divorce-lawyer). Use Case: ServeContinue reading “Remarketing Audiences: Lawfirms”
Tag Archives: Content Marketing
Guide: Setting Up Enhanced Conversions for PPC
Why Set up Enhanced Conversions? Enhanced conversions for pay-per-click (PPC) campaigns improve tracking accuracy, optimize bidding strategies, and boost overall campaign performance. Here’s why you should implement them: 1. Improved Conversion Tracking Accuracy Enhanced conversions allow first-party data (such as hashed email addresses, phone numbers, and addresses) to be sent securely to Google. This improvesContinue reading “Guide: Setting Up Enhanced Conversions for PPC”
