1. High-Intent Browsers (No Conversion) Definition: Visitors who viewed 3+ pages and spent over 2 minutes but didn’t start a form. Use Case: Show testimonials, trust-building messaging, or free consultation offers. 2. Practice Area Explorers Definition: Segment by URL or page title: users who visited specific practice area pages (e.g., /car-accident, /divorce-lawyer). Use Case: ServeContinue reading “Remarketing Audiences: Lawfirms”
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Use ChatGPT for PPC – prompts
If you’re anything like me, you’re constantly looking for better audience-building tools for your clients, and ChatGPT must be offering interesting ways to do this right? And don’t say creating buyer personas! Anyway, here are some ways to use ChatGPT to build audiences online. Building Intent-Based & Interest-Based Audiences Use in Google Ads under AudienceContinue reading “Use ChatGPT for PPC – prompts”
Benefits of PPC for Plastic Surgerions & Med Spas
Most marketers will tell you that digital advertising for elective procedures is tricky, as Google’s policy issues often make it difficult to convey results. This leads marketers and clients to take shortcuts to avoid the pain of navigating the turbulent standards of the Internet, but is it ultimately worth it for the client? Promote yourContinue reading “Benefits of PPC for Plastic Surgerions & Med Spas”
Guide: Value Based Bidding
What are the Benefits of Value-Based Bidding in PPC? Overview Value-Based Bidding (VBB) is an advanced strategy designed to optimize your campaigns based on conversion value rather than just conversions. The two primary VBB strategies available are: There are many benefits of VBB for a variety of account types… 1. Optimizes for Revenue, Not JustContinue reading “Guide: Value Based Bidding”
Guide: Google Ad Performance Max AI
Google’s Performance Max is an all-in-one campaign type that enables advertisers to access all of Google’s ad placements—such as text, videos, feeds, and images—within a single campaign. This approach emphasizes consolidation and leverages machine learning to optimize performance. Unlike traditional campaigns that target specific inventory types like search results or product listings, Performance Max utilizesContinue reading “Guide: Google Ad Performance Max AI”
Guide: Optimize Meta Campaigns
Meta platforms, including Facebook and Instagram, offer powerful tools to effectively reach target audiences. However, optimal performance requires strategic management and continuous optimization. Here’s an in-depth guide on how to fine-tune your Meta campaigns to maximize return on investment (ROI). 1. Account Simplification Limit the Number of Ad Sets: One of the most effective waysContinue reading “Guide: Optimize Meta Campaigns”
Top 10 Industries in 2025 Benefiting from AI Video Strategy
1. E-commerce & Retail 2. Health & Wellness 3. Beauty & Personal Care 4. Technology & SaaS (Software as a Service) 5. Finance & FinTech 6. Real Estate 8. Travel & Hospitality 8. Food & Beverage 9. Entertainment & Streaming Services 10. Beauty & Personal Care
Learning to Create Video Content as a Business
Big Tech is in the news seemingly every day, and there is a reason. Platforms like Instagram and TikTok have absolutely taken over our free time. Personally I’ve heard many of my friends state they feel social media could be a stronger addiction than actual drugs. There are even rehabs now for scrolling. So yes,Continue reading “Learning to Create Video Content as a Business”
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