Tag Archives: Google Ads

Guide: Value Based Bidding

What are the Benefits of Value-Based Bidding in PPC? Overview Value-Based Bidding (VBB) is an advanced strategy designed to optimize your campaigns based on conversion value rather than just conversions. The two primary VBB strategies available are: There are many benefits of VBB for a variety of account types… 1. Optimizes for Revenue, Not JustContinue reading “Guide: Value Based Bidding”

Guide: Setting Up Enhanced Conversions for PPC

Why Set up Enhanced Conversions? Enhanced conversions for pay-per-click (PPC) campaigns improve tracking accuracy, optimize bidding strategies, and boost overall campaign performance. Here’s why you should implement them: 1. Improved Conversion Tracking Accuracy 2. Better Optimization for Automated Bidding 3. Improved Performance in a Cookieless World 4. Higher Match Rates for Conversions 5. More AccurateContinue reading “Guide: Setting Up Enhanced Conversions for PPC”

Guide: Google Ad Performance Max AI

Google’s Performance Max is an all-in-one campaign type that enables advertisers to access all of Google’s ad placements—such as text, videos, feeds, and images—within a single campaign. This approach emphasizes consolidation and leverages machine learning to optimize performance. Unlike traditional campaigns that target specific inventory types like search results or product listings, Performance Max utilizesContinue reading “Guide: Google Ad Performance Max AI”