1. High-Intent Browsers (No Conversion) Definition: Visitors who viewed 3+ pages and spent over 2 minutes but didn’t start a form. Use Case: Show testimonials, trust-building messaging, or free consultation offers. 2. Practice Area Explorers Definition: Segment by URL or page title: users who visited specific practice area pages (e.g., /car-accident, /divorce-lawyer). Use Case: ServeContinue reading “Remarketing Audiences: Lawfirms”
Tag Archives: marketing
Use ChatGPT for PPC – prompts
If you’re anything like me, you’re constantly looking for better audience-building tools for your clients, and ChatGPT must be offering interesting ways to do this right? And don’t say creating buyer personas! Anyway, here are some ways to use ChatGPT to build audiences online. Building Intent-Based & Interest-Based Audiences Use in Google Ads under AudienceContinue reading “Use ChatGPT for PPC – prompts”
Guide: Value Based Bidding
What are the Benefits of Value-Based Bidding in PPC? Overview Value-Based Bidding (VBB) is an advanced strategy designed to optimize your campaigns based on conversion value rather than just conversions. The two primary VBB strategies available are: There are many benefits of VBB for a variety of account types… 1. Optimizes for Revenue, Not JustContinue reading “Guide: Value Based Bidding”
Guide: Setting Up Enhanced Conversions for PPC
Why Set up Enhanced Conversions? Enhanced conversions for pay-per-click (PPC) campaigns improve tracking accuracy, optimize bidding strategies, and boost overall campaign performance. Here’s why you should implement them: 1. Improved Conversion Tracking Accuracy 2. Better Optimization for Automated Bidding 3. Improved Performance in a Cookieless World 4. Higher Match Rates for Conversions 5. More AccurateContinue reading “Guide: Setting Up Enhanced Conversions for PPC”
Guide: Google Ad Performance Max AI
Google’s Performance Max is an all-in-one campaign type that enables advertisers to access all of Google’s ad placements—such as text, videos, feeds, and images—within a single campaign. This approach emphasizes consolidation and leverages machine learning to optimize performance. Unlike traditional campaigns that target specific inventory types like search results or product listings, Performance Max utilizesContinue reading “Guide: Google Ad Performance Max AI”
Guide: Optimize Meta Campaigns
Meta platforms, including Facebook and Instagram, offer powerful tools to effectively reach target audiences. However, optimal performance requires strategic management and continuous optimization. Here’s an in-depth guide on how to fine-tune your Meta campaigns to maximize return on investment (ROI). 1. Account Simplification Limit the Number of Ad Sets: One of the most effective waysContinue reading “Guide: Optimize Meta Campaigns”
Top 10 Industries in 2025 Benefiting from AI Video Strategy
1. E-commerce & Retail 2. Health & Wellness 3. Beauty & Personal Care 4. Technology & SaaS (Software as a Service) 5. Finance & FinTech 6. Real Estate 8. Travel & Hospitality 8. Food & Beverage 9. Entertainment & Streaming Services 10. Beauty & Personal Care
New Strategy: AI Video for Social Media
Starting a social media strategy can be overwhelming for new businesses, especially when creating engaging video content. Fortunately, AI-powered video tools make it easier than ever to produce high-quality videos that capture attention, drive engagement, and grow your brand. Here’s how to get started: 1. Define Your Goals & Audience Before creating content, outline yourContinue reading “New Strategy: AI Video for Social Media”
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